OK, I’m going to try this again. After a nearly six-year hiatus, I am officially restarting my blogging endeavors.
Why am I doing this? Because I have been told by my staff that if I don’t they are going to put me on an ice floe and send me off to the land of dinosaurs where I belong.
Well, they didn’t say exactly that, but I know that’s what they were thinking, so I asked for five good reasons why I should blog; they came back with eight, paraphrased in no particular order as follows:
- Establish Credibility.
A good blog will establish credibility both for me and my company; it can illustrate my thoughts on a subject and also showcase my personality. Assuming my thoughts are reasonably intelligent and my writing easy to read, my blog can help my audience better relate to Catalyst.
- Build Relationships
As the company owner, prospective employees will want to have a sense of who I am and what I’m all about to help them determine if Catalyst could be a good fit for them.
- Promote Yourself
A blog is yet another platform we can use to get our agency’s messaging and mission out in the open.
- Assure you say what you want to say
As anyone who has heard me speak knows, I am a better writer than speaker. Since my mouth often works faster than my brain, blogging should allow me to better make my points.
- Become a Thought-Leader
While I may be on the downward slope of the hill, I do have thirty-three years in the business; surely I should be able to say something in a thought-leadership kind of way.
- Document my personal growth
A blog is a great way to document my opinions on a variety of subjects, and can serve as a record of how I have evolved over time. I sure hope that ends up being a good thing.
- Increase the number of touch points
Blogging can and should be an important part of any social media program. If you stop and think about it, it is just another way for an organization to keep in contact with its constituents.
- Practice what we preach
Truth be told, I had been somewhat skeptical about the value of social media, especially in the b-to-b world. However, now that I have seen our team generate some exceptional results for our clients, I am more enthusiastic about the potential rewards such activities can generate. And, I have always felt that practicing what one preaches is really the only way to go.
In spite of my ardent to desire to do so, I find myself incapable of refuting my staffs’ arguments. Accordingly, I hereby submit this as my new first blog. I’d love to hear your comments.
Until the next time,