Over the next few months, I’ll be sharing information that will help you create and build a brand for your company — below is a snapshot of what’s forthcoming. Branding requires working through a few things like: Conceptualizing a brand identity/personality Look at companies like Amazon or Lego, you can see that they have a … More The Basics of Branding – A Creative Series
New Year’s Day is a threshold; the end of the old and the start of the new. This has never been more true for Catalyst than it is right now. 2017 is an important year for this company, as there will be a substantial amount of change. To start, we are now firmly ensconced in … More The Start of a New Year
Many small-to-medium businesses rely almost entirely on word-of-mouth and print advertising, and some may have begun to dip a toe into digital marketing or social media efforts (we’ll touch on those in future blog posts, so keep an eye out.) Today, we’ll look at another, often overlooked way of reaching your audience: Media Relations. If … More What Media Relations Can Add to Your Marketing Strategy
It’s no secret that a good font can make or break a design. Font choice in marketing is an underrated method of showcasing the character and feel of a piece. Here are five of my favorite fonts, in no particular order, with a quick fact about each. Though you might not recognize the font name, … More Make Your Mark! Five Famous Fonts You May Not Notice Everyday
At Catalyst, our client’s success is genuinely important to us. We leverage our experience, resources and relationships to deliver creative marketing communications executions that get attention – and results. How do we do it? Here are 8 principles that we AE’s stand for: Lead from the Middle. The account executive is the middle man and represents … More 8 Ways to Rock Account Service
By now, marketers know they need to embrace digital marketing. However, what I’ve seen happen over and over is digital marketing simply for the sake of digital marketing. Sure, it’s smart to have a diverse media mix. Sure, it’s nice to show your boss that you’re keeping abreast of digital trends. But you may be … More 3 Tips for Effective Digital Campaigns – Measure & Optimize!
Intrapreneur [in-truh-pruh-nur, -noo r, -nyoo r](noun): Someone who behaves like an entrepreneur while working within an organization. In today’s professional climate the importance of things like company culture, constant innovation, and relatability online have changed the way we, as employees, look at our work. Not only are we on the search for a company that offers a … More “Intrapreneurship” and the Design Thinking Process
OK, I’m going to try this again. After a nearly six-year hiatus, I am officially restarting my blogging endeavors. Why am I doing this? Because I have been told by my staff that if I don’t they are going to put me on an ice floe and send me off to the land of dinosaurs where I … More 8 Reasons Why You (and I) Should Be Blogging